Social Responsibility as a Driver of Breweries’ Corporate Reputation

Janis Strautmanis

doi:doi:10.11648/j.ebm.20160202.12

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Social Responsibility as a Driver of Breweries’ Corporate Reputation

Janis Strautmanis

Published in European Business & Management (Volume 2, Issue 2)

Received: 29 September 2016 Accepted: 5 November 2016 Published: 5 December 2016

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Abstract

One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.

Published in	European Business & Management (Volume 2, Issue 2)
DOI	10.11648/j.ebm.20160202.12
Page(s)	22-31
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Corporate Social Responsibility, Corporate Reputation, Breweries

References

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APA Style

Janis Strautmanis. (2016). Social Responsibility as a Driver of Breweries’ Corporate Reputation. European Business & Management, 2(2), 22-31. https://doi.org/10.11648/j.ebm.20160202.12

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ACS Style

Janis Strautmanis. Social Responsibility as a Driver of Breweries’ Corporate Reputation. Eur. Bus. Manag. 2016, 2(2), 22-31. doi: 10.11648/j.ebm.20160202.12

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AMA Style

Janis Strautmanis. Social Responsibility as a Driver of Breweries’ Corporate Reputation. Eur Bus Manag. 2016;2(2):22-31. doi: 10.11648/j.ebm.20160202.12

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@article{10.11648/j.ebm.20160202.12,
  author = {Janis Strautmanis},
  title = {Social Responsibility as a Driver of Breweries’ Corporate Reputation},
  journal = {European Business & Management},
  volume = {2},
  number = {2},
  pages = {22-31},
  doi = {10.11648/j.ebm.20160202.12},
  url = {https://doi.org/10.11648/j.ebm.20160202.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20160202.12},
  abstract = {One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.},
 year = {2016}
}

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TY  - JOUR
T1  - Social Responsibility as a Driver of Breweries’ Corporate Reputation
AU  - Janis Strautmanis
Y1  - 2016/12/05
PY  - 2016
N1  - https://doi.org/10.11648/j.ebm.20160202.12
DO  - 10.11648/j.ebm.20160202.12
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
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EP  - 31
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20160202.12
AB  - One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.
VL  - 2
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Author Information

Janis Strautmanis

Department of Management, BA School of Business and Finance, Riga, Latvia

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APA Style

Janis Strautmanis. (2016). Social Responsibility as a Driver of Breweries’ Corporate Reputation. European Business & Management, 2(2), 22-31. https://doi.org/10.11648/j.ebm.20160202.12

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ACS Style

Janis Strautmanis. Social Responsibility as a Driver of Breweries’ Corporate Reputation. Eur. Bus. Manag. 2016, 2(2), 22-31. doi: 10.11648/j.ebm.20160202.12

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AMA Style

Janis Strautmanis. Social Responsibility as a Driver of Breweries’ Corporate Reputation. Eur Bus Manag. 2016;2(2):22-31. doi: 10.11648/j.ebm.20160202.12

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@article{10.11648/j.ebm.20160202.12,
  author = {Janis Strautmanis},
  title = {Social Responsibility as a Driver of Breweries’ Corporate Reputation},
  journal = {European Business & Management},
  volume = {2},
  number = {2},
  pages = {22-31},
  doi = {10.11648/j.ebm.20160202.12},
  url = {https://doi.org/10.11648/j.ebm.20160202.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20160202.12},
  abstract = {One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - Social Responsibility as a Driver of Breweries’ Corporate Reputation
AU  - Janis Strautmanis
Y1  - 2016/12/05
PY  - 2016
N1  - https://doi.org/10.11648/j.ebm.20160202.12
DO  - 10.11648/j.ebm.20160202.12
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 22
EP  - 31
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20160202.12
AB  - One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.
VL  - 2
IS  - 2
ER  -

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